One of the elements of the Planet brand is their Tax Free refunding service for international shoppers. This element of the brand is B2C and has its own distinct visuals that tie into and compliment with the B2B brand but also differentiate it from the core brand.

The task was to create a set of guidelines that could be taken by external printers, agencies and any other company that would be producing Planet Tax Free items.

I led the process of creating the guidelines, showcasing the entire B2C journey and setting templates and examples of all brand elements.

This guide has already informed physical items such as refund lounges in Spain, Denmark and Dubai. Along with printed materials that are being distributed to luxury retail stores accross Europe.