Whilst working at Planet I’ve had the opportunity to work on a variety of fun and interesting projects, this has probably been one of my favourites.

The Global Shopper Sentiment report is a 32 page interactive report combining data and expertise on the retail landscape.

For the report we introduced a new style feature into the equasion alongside our usual data visualisation, adding illustrated elements rather than photography. Personally I’m a big fan of this style, and had fun creating illustrations that interpreted and summarised the content of the report.

The report has since been translated into 4 languages and promoted via a range of paid digital advertising and email campaigns.