During the lockdown, a friend approched me with a proposal to do the branding for a small company that was specialising in beach rugby.

They wanted a brand book that set the guidelines for the look and feel of the main company World Beach Rugby, whilst also having the flexibility to create smaller ‘sub brands’ for different destinations.

The solution was to create a brand based around a primary and secondary font - the former to be used for the more corporate side, and the latter for the more ‘fun’ and localised branding of the events.